Privacy Policy
Last updated: November 2025
This Privacy Policy sets out how Dive360 collects, uses, and protects your personal information in accordance with UK GDPR and the Data Protection Act 2018. By using our website, you agree to the practices described below.
Dive360 is the official UK distributor of Insta360 products, and we act as the Data Controller for any personal data you provide through our website. You can contact us at info@dive360.co.uk, if you have any questions or concerns about how your data is handled.
When you interact with our website, we may collect personal information that you provide directly, such as your name, email address, telephone number, and any details included in your enquiries or newsletter sign-ups. We also collect certain information automatically, including your IP address, browser type, device details, website usage behaviour, and cookies or tracking data. If you arrive at our site through social media or referral links, we may receive additional analytics data depending on the privacy settings you have chosen with those platforms.
We use this information to respond to enquiries, provide product information, direct you to authorised retailers, send newsletters if you have subscribed, improve our website and marketing, maintain security, and meet any legal obligations. We do not sell or rent your personal information, and we only share it with trusted service providers such as website hosts, analytics platforms, and email marketing services. These service providers are required to process your data securely and in compliance with UK GDPR. We do not share your information with retailers unless you specifically request it.
Our legal bases for processing your data include your consent (for example, when you sign up to our newsletter), our legitimate interests (such as responding to enquiries or improving our services), contractual necessity where your information is needed to fulfil a request, and compliance with legal obligations when required.
Our website uses cookies and similar technologies to improve functionality, support analytics, and enhance your browsing experience. You may accept or decline non-essential cookies through your browser settings or our cookie banner.
If any of our third-party service providers transfer your data outside the UK, we ensure that appropriate safeguards are in place, such as adequacy regulations or Standard Contractual Clauses, to protect your information.
We retain personal data only for as long as necessary. Enquiry information is kept for up to twelve months, newsletter data is kept until you choose to unsubscribe, and analytics data is retained according to the policies of the providers we use. After these periods, your information is securely deleted or anonymised.
You have a number of rights under UK GDPR, including the right to access your personal information, the right to have inaccurate data corrected, the right to request deletion, the right to restrict or object to certain types of processing, the right to data portability, and the right to withdraw consent at any time. You may also lodge a complaint with the Information Commissioner’s Office if you believe your data has been mishandled. To exercise any of these rights, please contact us at info@dive360.co.uk.
We take the security of your personal data seriously and use appropriate technical and organisational measures to protect it from unauthorised access, loss, or misuse. However, no method of online transmission is completely secure, and we cannot guarantee absolute protection.
Our website may contain links to external retailers or third-party websites. As these sites operate independently, we are not responsible for their privacy practices and encourage you to review their policies before providing any personal information.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be published on this page along with an amended revision date. For any questions regarding this policy or your personal data, please contact Dive360 at the details provided above.